Multo.com :: Visual Magic

Challenges in Video News Production

Print is toast.  Television is learning to play well with the megalithic Internet, while the film industry fights pirate sites offering fresh footage from post houses and studio leaks.  But even websites are starting to feel the pinch from mobile media news needs – now now now.  How can you deliver nimbly and quickly to the web if you are not taking full advantage of content aggregation tools, social networking and streaming media.

If you are not delivering content as fast as you gather it, its not doing much for your organization, if you are in news, blogging or broadcasting.  Consider how much time your team spends on editing, encoding/compressing, uploading, creating web entries, updating sites, and somehow linking that to a database.  Video files are huge, and require time/processor speed/patience to process.  But the time to delivery is closing thanks to technology and online development understanding the needs of the broadcast industry.  The quicker you can serve content without too many hands touching it or processing it, the faster it goes live and the bigger nut you make on that content.

The broadcast industry has to be aware of new formats, devices and influencers in news media delivery.  Mobile content needs to be taken seriously, as users are becoming more comfortable with remote site viewing.  Bloggers as influencers need to be taken as a serious resource for video content aggregation – its the new word of mouth!

A smart organization will have a tech dedicated to looking at simplifying, organizing and speeding up delivery of content.  Without industry insight, technological vision and a push for efficiency, the news industry risks falling behind the wave of citizen journalism and bloggersphere influence that has grown in the past few years.  Speaker’s corner of sorts, blogs are now the water coolers and market squares we congregate on, as well as RSS heavy social networking sites like Facebook and Twitter.  We need to know, now, and we want to pass it on, post it and feed it.

I’m working on a client’s site and production process, and I’m excited at all the possibilities out there that exist for making this news media company more efficient and more connected to their growing industry and blogger market.

Peace,
Melissa